ICE-T to launch brandy brand

08 November 2010
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Rapper-turned-TV star Ice-T is lending his name to a new line of liquor.

The hip-hop star, who appears in cop show Law & Order: Special Victims Unit, has signed a deal with Aiko Importers to promote a new drink, named Gangster XO Brandy.

Ice-T's manager Mickey Bentson tells AllHipHop.com, "Ice-T sat down with me and I told him, 'You have to see the presentation.' He loved the taste and the bottle. At the direction of Ice-T, I also told them we didn't want money, we wanted a partnership.

"Ice decided it would be best to have partnership in the business so we can build other brands. The bottles are great and the liquor is fantastic."

Ice-T is the latest rapper to launch his own range of alcohol - Sean 'Diddy' Combs promotes a line of vodka while Dr. Dre fronts a cognac brand.В В В В 

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Source: wenn.com