Gene Simmons was in London last week hosting the Classic Rock Roll Of Honour Awards, and the KISS bassist also gave a lecture at the London Business School.

Gene did lots of press interviews to spread his name/brand around, and spoke with Music-News.com about his London trip, his passion for British rock, and why he thinks KISS is the biggest brand in the world.

In the Music-News.com session, Gene was also asked about what advice he would offer Axl Rose about staying at the top of his game.

"You get to sleep in the bed you make,” said Simmons. “It's simple. If you're lucky enough to be accepted on stage by the audience, if you're lucky enough to be able to write a song, if you're lucky enough to have charisma on stage, that's the beginning. And then you've got to be able to deliver night after night after night. And not everybody is designed to run a marathon. Because to be a rock star for decades means you're running a marathon."

"Guns N’ Roses could have been the best band in the world, and the reason they're not is because of Axl Rose,” he added. “I mean, the drugs, the heroin, the alcohol and all that. But ultimately, it falls on Axl's shoulders."

So, Gene, what could Axl have done differently?

"A good beating would have helped,” Simmons replied. “I mean, when you misbehaved as a little kid and continued to do it, there was somebody there to give you a what for. Then when you become a grown-up, who's there to set you straight?"

Gene may be making a point here, but he should be careful not to act like the life expert his ego allows him to believe he is - what Gene likely isn’t aware of is Axl’s difficult childhood: his father abandoned the family when Axl was 2. In 1992, after undergoing past life regression therapy, Rose claimed he had uncovered memories of being sexually abused by his biological father at the age of 2; he has also stated that his stepfather had physically abused him and his siblings, as well as sexually abused his sister.

Like Gene said, “You get to sleep in the bed you make.”