Logan Plant, 33, son of LED ZEPPELIN's Robert Plant, Marlon Brando's grandson Tuki Brando, 21, Ethan Peck, 25, grandson of Gregory Peck are the stars of the new Mr Porter campaign going live on Tuesday.

According to the brand, the new set of bold young men 'have truly inherited a bit of myth and swagger from their forefathers, and ... aptly represent the campaign's slogan: you can inherit style.'

London local and beer aficionado Logan Plant (shown above) looks suave in jeans and patterned trousers in the new campaign photographed by Laurence Ellis and styled by Mr Porter's Dan May.