NEIL YOUNG is a well-known audio purest--that is, he understands that when compared to old-school analogue recordings, MP3s suck.

Because the MPEG-Layer 3 compression algorithm shrinks files by subtracting the audio that the human ear can't perceive, the brain still notices. 

That means--and I believe this heartily--that we don't feel music as MP3s as we do when we hear the a full .wav file or the original analogue verison.

Neil has been threatening to do something when it comes to taken recorded audio to the next level. 

Rolling Stone reports that Young applied for six trademarks last summer--including something called "SQS (Studio Quality Sound)".

The description reads “Online and retail store services featuring music and artistic performances; high resolution music downloadable from the Internet; high resolutions discs featuring music and video; audio and video recording storage and playback.”

What could this be?