Southern California’s female fronted hard rockers, IN THIS MOMENT, have just launched their latest single 'Whore' to radio.

The single is from the band’s latest Century Records release Blood.

The album was released in August of 2012 where it debuted at #15 on the Billboard Top 200 selling over 20,000 copies the first week.

Blood marks the band’s highest chart debut of their career. It is important for the band to create a message that conveys the true intent behind the use of the word 'Whore'.

Singer Maria Brink created the term Women Honoring One another Rising Eternally to give new meaning away from the derogatory connotation of the word.

“I am so proud and excited for the world to hear Whore!!!! This is an honest and raw movement that needs to be heard!!!!!!” exclaims singer Maria Brink.

“The message behind this song is taking back control. It is about taking the power from a disgusting and degrading word and turning it back around on the accuser. It's about self empowerment, love, and liberation.”

The imagery the band has created around the release of 'Whore' is just as provocative as the word itself, yet all goes back to the important message the band has created.

Singer Maria Brink explains, “I decided to pose nude for the visual art for ‘Whore’ to evoke a raw vulnerable emotion. The word Whore written down my back, and the dunce cap symbolize me placing myself on the stake for those who are suffering and I can only hope to encourage at least one person to find the self worth and love they deserve to transcend out of a painful situation into a beautiful one.

It is about finding our power and taking a stand. We are resilient beings and need to realize our incredible strengths. I will not bow down to others perceptions of me; I will only rise in the name of art, love and music. “