ASKING ALEXANDRIA guitarist Ben Bruce and co-manager Kyle Borman are proud to announce the launch of KBB Records and the signing of the label's first act, SCARE DON'T FEAR.

"After years of planning, touring, writing and learning, and after ups and downs, arguments and agreements, I have grown to not only love the music industry, but understand it and respect it," says co-founder Ben Bruce.

"KBB Records is a label run by artists, for artists. With my love and passion for music along with my knowledge and understanding of the music industry it's our goal to work alongside incredible artists of all genres and to create and release amazing music for the world to fall in love with."

The first band signed to the new label is SCARE DON'T FEAR, a Providence, RI-based fusion of hip-hop and metal.

Watch a studio update from them: