Willie Nelson is about to turn a hobby into a business. Nelson will open a chain of stores along with marketing his own brand of marijuana and accessories, all under the name 'Willie's Reserve.'

Willie let the news slip recently to James Joiner at the Daily Beast while waiting to go on at his annual Heartbreaker Banquet. That led to an interview with Michael Bowman who is working with Nelson on the venture.

According to Bowman, Willie's Reserve, as a whole, will be reflective of Nelson's long standing support of cannabis, both industrial and leisure use, with the stores including both Nelson's strains and those from other growers who meet certain quality standards. Bowman said 'Let's just call it the anti-Walmart model. Personally, internally, that's what we call it. A certain standard by which growers have to account for carbon and such, in a way that empowers small growers who are doing the right thing.'

Initially, the company will examine locations in states where marijuana has become legal, Colorado, Washington and Alaska, but are expecting the number of states to grow in the near future.