Instagrammers might recognize the dogs - Qoo, Riku, and Gaku - and their baby friend Mame from Tamanegi, an account that regularly posts photos of their adventures. Here, we get to see them in action, with several of the account’s most heartwarming moments recreated in the video alongside some seriously striking outfits. 

 

“There’s something really special happening in the mountains of Yamagata,” says director Brook Linder, “and we were lucky enough to enter Mame’s world for two afternoons in November. That home is heaven on Earth. One of the dogs, Qoo, and I had a special connection —I think he’s my great-grandfather reincarnated… or something. He looked into my soul.”

Watch the full video below.

 

In conjunction with the video’s release, BECK has partnered with the ASPCA (American Society for the Prevention of Cruelty to Animals®) to help solicit charitable donations. You can do so by visiting the charity’s site here.