The venue was created in a partnership between the teams behind This Is Tomorrow Festival, SSD Concerts, and Virgin Money. Using a series of mapped out “viewing areas” for individuals and small groups akin to raised platforms — each viewing area is at least two meters away from the other viewing areas surrounding it, generously abiding by social distancing measures — they were able to transform the outdoor space at Newcastle Racecourse into a music festival-style layout. Food and drinks can also be pre-ordered using a one-way system. Toilet facilities will also be available using a one-way system.

The Virgin Money Unity Arena is not officially open yet, but it sounds like it will be pretty soon. A proper lineup for upcoming events will be revealed on July 7th. The acts booked reportedly include in-person musicians, DJs, comedians, and family entertainment acts from “a selection of household names.”