Ritchie Sacramento, unusually for MOGWAI, features quietly melodic vocals, oscillating between moments of tranquility and disorder. The track’s video was created within the Unreal Games Engine by director Sam Wiehl, who has previously collaborated with Ladytron, Forest Swords and the Valentino fashion house, and created a whole first person multi level computer game for the song, which then formed the animations and narratives for the video.