NONPOINT's music video for "Ruthless", the recently released title track off the band's upcoming EP, can be seen below.

The single was made available through the group own label 361 Degrees Records LLC and was this year's featured track on AEW's "Blood And Guts" on TNT.

 

NONPOINT has never done a video like this before, but says it was like being on a movie set with director Francesca Ludikar at the helm, leading moment after bloody moment of this fast-paced, heart-pounding roller coaster of a video.

 

NONPOINT launched its independent record label 361 Degrees Records LLC in January of this year. They filmed the process of starting the label and making new music in a docu-series titled "A Path To Independence" that can be seen on the band's YouTube and official web site.

 

Photo credit: Francesca Ludikar