PARTING is such sweet sorrow for Jon Bon Jovi and his longtime manager, Jack Rovner, who was fired this week after a number of snafus.

While no one will say anything unkind on the record, Rovner was seen around town crying in his beer because Jon told him, "I'm going in a different direction."

Rovner and his Vector Management were blamed for problems with the $1,000 VIP concert tickets sold in larger markets on the band's tour for their latest album, "The Circle." The VIP tickets were supposed to include a meet-and-greet with Bon Jovi and even a photo with the rock icon. But fans have been complaining they were never granted the promised access.

Rovner was also responsible for Jon doing an "artist in residence" stint at NBC, which blocked the band from promoting the album on other networks, and for the Showtime documentary "When We Were Beautiful," in which "Jon makes the rest of the band admit they are paid employees and owe everything to him," as one insider put it.