Godsmack frontman Sully Erna posted a message to fans to announce his new solo album, which he warns is not a rock record. Here is what he had to say:

"Thanks for your patience on awaiting my new record Avalon, I know it has been a long time coming for all of you. I'm very happy to say that as of Sept. 14, 2010, you will be able to finally get your hands on this amazing record!
I truly believe that this is my best work to date. I'm more proud of this record than any other music I have ever recorded. It is so pure and organic, every ounce of my blood, sweat and tears has been poured into this body of work. Without a doubt, I have completely exposed myself in this album. More importantly, it's just a very cool musical journey you go on when you listen through.

Although, as I've said before, I must emphasize that THIS IS NOT A ROCK RECORD!!! This is a series of beautifully arranged compositions that I have created over many years. Some compositions are newer, written with the help of my solo band mates."

"If I could ask one simple favor of all of you, I would ask for you to please pass this music on to as many people as you can. Spread the word that there is a great new record out, and if they don't have it yet, they are missing out on a real musical experience. Request Sinner's Prayer on the radio and help me make AVALON a great success!!"

All my love and respect,

Sully Erna